Business models are the strategies and frameworks that companies use to generate revenue and achieve success. They outline how a company creates, delivers, and captures value from its products or services. Business models are crucial for aligning a company's activities with its goals and ensuring sustainability and profitability. Research in this area focuses on understanding different types of business models, analyzing their effectiveness, and developing innovative approaches to business model design and implementation. This research helps companies adapt to changing market conditions, technological advancements, and customer preferences. It also informs decision-making processes and can lead to competitive advantages and sustainable growth.